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Project 03
Gameberry Labs · Ludo Star
Streak
Stars
A social competitive feature for high spenders — win games, build a streak, climb a leaderboard.
Monetization
Competitive play
Mobile games
Role
Product Designer
Product
Ludo Star
Timeline
May-Oct 2024
Result
$11.5k / month
Cover.jpg
User value
New rewards
Players love to show off.
User value
Competitive play
A reason for long-time users to stay.
Business
More games
Competition as a reason to come back.
01 Objective
overview.md
The goal was to increase
monetization
End-to-end feature for Ludo Star high spenders: ethnography through hi-fi, handed off to engineering. Q4 needed a lift from people already spending.
Context.jpg
The Company
Gameberry Labs is a bootstrapped game studio which makes gamified board games.
The Product
Ludo Star has over 200k+ Daily Active users and 1.5M+ Downloads, catering to Middle Easter users
02 Reflection
problem.md
Previous successful projects boosted engagement and revenue
using competition and recognition
USER DATA
Players love to compete and win cosmetic rewards. If that means they have to pay, they will.
03 MARKET RESEARCH
Create loss aversion
by emphasizing progress and rewards
Spec-01.jpg
🎉 Celebrate Progress
🎁 Highlight Rewards
😥 Create Doubt
📈 Loss Aversion
04 Direction
Win games. Build a
streak
. Climb.
System.jpg
Progress
Celebrate it
Level and points on the bet screen.
Rewards
Show it off
Milestones, cosmetics, last week’s podium.
Aversion
Make loss expensive
Save-streak and last-chance prompts.
07 Final Design
Product
walkthrough
Feature Pop Up
Feature name
Close Button
Entry Effect
(most exclusive)
Dice Effect
Feature name
Feature button
Token Effect
Rank plate
Bet Screen
Leaderboard
Timer
Close Button
Current Milestone
Progress
Next Achievable Milestone
Grand Prize
Info Button
Game Modes
Play Button
Milestone Reward
Leaderboard Points from this streak level
Achieved Milestone
Leaderboard Screen
Last week’s results (player’s)
Rewards info screen
Rank
Podium of last week’s Winners
Info Button
Current Streak Level
Total Leaderboard Points
Player Stats
Feature Intro
Bet Screen
Feature Intro pop up
Win Streak
Win Result Screen
Progress increases on Bet Screen Screen
Win gratification animation
Progress turns red
Save Streak pop up appears
Last chance pop up appears
When Streak is saved
When Streak is lost, progress goes back to zero/ nearest milestone
Streak loss
Leaderboard
Leaderboard screen opens
Last week’s result screen
On the Bet Screen, upon clicking the Leaderboard Icon
Milestone reward
When Milestone reward is achieved
On clicking the Milestone reward in the Bet Screen
Result Announcement
Entry Effect
Token Trail
Rank Plate
Dice Aura
Final Result Screen
08 Outcome
The project earned a
revenue of
$140k/yr
The project aimed for an expected revenue of $15k per month, and while we achieved an average of $11.5k per month, it was still considered a success. It was decided to make slight tweaks to the logic to further entice users and maximize engagement. Unfortunately, I couldn’t be part of the revisions, as I had left the company.
Result.jpg
Monetization result.
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I'm most energized by projects where I can dig into complex problems, collaborate with smart people, and ship things that genuinely improve someone's day.
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Made with <3 by
Reet
Oberoi
Comment
Reet Oberoi
Open to full-time roles, and interesting conversations about hard design problems.
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