About

Main bio

‎‎I'm Reet, an AI-native product designer from New York City.

I'm Reet, a product designer currently working on ads at Nextdoor. I grew up in India, started out in industrial design at NIFT, then found my way into UX through a master's at the University of Michigan, and I've been designing everything from mobile games to B2B SaaS ever since.

it's me

Outside of work I'm usually dancing, deep in a true crime show, or tinkering with some random automation project just because. Music runs through basically everything I do, and when I'm not glued to a screen, you'll find me outside.

Reet

What dive into my work

My work

Timeline

Nextdoor

Design advertiser-facing ad formats and flows for the Ads team, including AI-assisted ad creation tools and a redesign of business account access, billing, and invoicing. Partner closely with UXR on lead-gen flow work and shipped three projects in my first month on the team.

July 2026 - Current

Microsoft AI

Led IA and navigation redesign for a B2B advertising SaaS platform in the Fluent Design System, cutting time-to-task by 66% across six usability tests. Also designed agentic publisher experiences for Dotdash Meredith brands like Investopedia, building the research interview guide with UXR for the roadmap work.

May 2025 - Aug 2025

Jetapult

Designed the evidence management flow for a case investigation product, including a dark-themed swimlane flowchart, and built out design system components for it. Worked hands-on in code, using Claude Code and Cursor to build AI-assisted coded prototypes.

Mar 2024 - June 2024

Gameberry Labs

Designed social features, onboarding, VIP tiers, and rewarded ad systems for mobile games, with Streak Stars driving around $140k a year in revenue. Built a strong foundation in habit-forming loops and gamification over nearly two years in games.

Sep 2022 - Feb 2024

My desk buddy
Best thing I ever made
shadow play
editorial shoot
blue hour
in motion
close up
after dark

how i work

Using AI in my process

AI speeds up how I work, but it doesn't make the calls. I lean on it to move faster through exploration and prototyping, sometimes even in code, but every decision that actually matters still goes through my own judgment.

keeping myself up-to-date

how I think about agentic design

Transparency in AI- human interfaces

That same idea shapes how I design AI into products for other people. A human-AI interface should never feel like a black box. Whatever the system is doing, the user should be able to see it, and there should always be a way for them to step in and take control.

Data driven design decisions

None of this works without data. Could be user research, could be analytics, but I want every decision to trace back to something real that a person said or did, not just a guess.