PROJECT 01
NEXTDOOR · NEXTDOOR ADS MANAGER
SMB
Ad
workflows
An in-site agentic layer that keeps readers on the page, and makes ads feel useful instead of noisy.
AI-native Design
Interviews
Wireframing
Prototyping
Impact
$934K revenue
targeted for additional SMB ad monetization
ROLE
Product Designer
TIMELINE
Jul 2026 – Sep 2026
TEAM
Mentor, PM, Engineer, Data scientist
PILLAR
Monetization
PROJECT 1
Redesigning settings across
access, transactions, billing and
permissions
for Business and Ad accounts across various roles
Reworked the information architecture to make relationships between accounts, roles, and permissions easier to understand, across Business account and Ad account which is a parent child relation, across different roles like, Admin, Manager, Analyst, Custom and View only access.
Settings before.jpg
Settings After.jpg
Project Highlight
Designed and coded a simpler account system within 4 weeks
Built the front-end code for the experience using Coder.com rather than stopping at design handoff. Initial usability testing showed reduced confusion and smoother completion of key workflows.
PROJECT 2
SMBs need a simpler way to
generate leads
without relying on third
party workflow automation tools
Designed a lead-generation ad format that connects high-intent users directly with SMBs through Nextdoor DMs, reducing friction between seeing an ad and contacting the business.
Fig-01.jpg
A sample of Investopedia article and category pages surveyed for ad density and layout friction.
Consumer facing
Advertiser facing
Project Highlight
Shipped in 3 weeks, projected to bring in $934k/yr revenue
Owned the experience across mobile and web, multiple ad formats, consumer-facing surfaces, and the advertiser platform. Took the workflow from concept through detailed designs and prototypes to a shipped experience within three weeks.
PROJECT 3
Increasing trust in SMB advertisements through
social validation
using platform recommendations
Conceptualized a new ad format that uses social validation and community signals to make SMB advertising feel more trustworthy, relevant, and native to the Nextdoor experience.
Fig-01.jpg
Variations of Ads with recommendations and fallback options in case of no recommendations- being engagement metrics in a month or lifetime
Project Highlight
Pitched a idea, put it on the roadmap projected to bring in $500K+/yr
Independently pitched the concept despite it not being on the roadmap, earning immediate support from product and design leadership. The format is being monetized as an additional charge on campaigns that use it, with at least $500K in projected annual ad revenue.
PROJECT 4
Navigating international lead generation expansion
across
compliance regulations
in Canada and United Kingdom
Designed lead-generation ads and advertiser workflows that could scale across multiple countries while accounting for different consent, compliance, and regulatory requirements.
Fig-01.jpg
A sample of Investopedia article and category pages surveyed for ad density and layout friction.
Fig-02.jpg
Screenshot of LLM chat bot screens like ChatGPT and Perplexity
Project Highlight
Built an ad and the B2B workflows that could scale across markets
Created a flexible workflow that adapts fields, disclosures, and requirements depending on the user's region rather than creating separate experiences for every country. This established a reusable foundation for expanding lead generation into additional markets.
06 OUTCOME
outcome.md
what changed
I got to design for
B2B2C
ecosystem
Mission matters to me
Nextdoor reinforced how important it is for me to believe in the mission behind the product. I genuinely connected with its focus on strengthening local communities, which made the work feel more meaningful.
Speak up, even as an intern
I learned the value of questioning assumptions and sharing ideas early. That confidence helped me pitch a new ad concept that wasn’t on the roadmap and get it prioritized for launch.
Designing with a B2B2C lens
I worked across both advertiser and consumer experiences, which taught me to balance the needs of businesses, users, and the platform rather than optimizing for just one side.
My experience.jpg
Keep exploring my work!
PROJECTS
Let's Talk
I'm most energized by projects where I can dig into complex problems, collaborate with smart people, and ship things that genuinely improve someone's day.
Reading
Watching
Love Island 🤪
Off Campus
Cooking
ratatoille
Avacado Toast
Biryani
Made with <3 by
Reet
Oberoi
Comment
Reet Oberoi
Open to full-time roles, and interesting conversations about hard design problems.
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